随着商品经济的发展,特别是社会主义市场经济体制的逐步确立,新闻的商品属性问题似乎凸显山来,新闻与市场的关系问题紧迫地放到新闻工作者面前。社会主义市场经济也把新闻界卷进了改革的大潮:新闻载体直接面向市场,新闻报道的多种社会功能得到开发,竞争机制、激励机制被大胆引入内部管理,使新闻机构焕发出生机。在讲究社会效益的前提下,新闻媒 With the development of the commodity economy and especially the gradual establishment of a socialist market economic system, the issue of the commodity attributes of the news seems to have highlighted the issue. The issue of the relationship between the news and the market is pressingly placed before the journalists. The socialist market economy has also brought the press into the tide of reform: the news carrier directly faces the market, various social functions of news coverage have been developed and the competition mechanism has been introduced, and the incentive mechanism has been daringly introduced into the internal management so as to give birth to the news agency. In the premise of paying attention to social benefits, the news media