良好的教学方法能使教学效果事半功倍,从而有效提高教学质量。文章以旅游专业《导游业务》课为例,通过实证分析、案例教学等方法的运用与改革,对旅游专业课如何有效教学进行了积极探讨,对如何提高教学效果提供了一定的方法和途径。 Good teaching methods can make teaching more effective, so as to effectively improve the quality of teaching. Taking tourism guide course of tourism industry as an example, this essay probes into the effective teaching of tourism major through the application and reform of methods such as empirical analysis and case teaching, and provides some methods and ways to improve the teaching effect.