十几年来,中国广告业得到较快发展,特别是党的十四大确立的社会主义市场经济体制,给中国经济发展注入了活力。市场经济对广告的要求,更加促进了广告业的发展。 1992年至1997年的5年间,广告业成为我国发展最快的行业之一。广告经营单位增长了292%,广告经营额增长了947%。1996年,广告经营额达到 In the past decade or so, the rapid development of China’s advertising industry, especially the socialist market economic system established by the 14th National Party Congress, has infused vitality into China’s economic development. The requirements of the market economy for advertising have further promoted the development of the advertising industry. During the five years from 1992 to 1997, the advertising industry became one of the fastest growing industries in our country. Advertising business units increased by 292%, advertising revenue increased by 947%. In 1996, advertising revenue reached