在社会主义市场经济条件下,铁路运输的服务对象发生了很大变化,运输需求日趋多样化,对运输时效和运输质量都提出了新的要求。铁路运输企业必须根据铁路客货运输市场的新特点、新要求和新变化,制定新的市场营销策略,积极争取新兴市场,重视开发潜在市场,拓宽经营范围,提高服务质 Under the conditions of socialist market economy, the service targets of railway transportation have undergone tremendous changes. The demand for transportation has been increasingly diversified, putting forward new requirements on the timeliness of transportation and the quality of transportation. Railway transport enterprises must formulate new marketing strategies based on the new features, new requirements and new changes of the railway passenger and cargo transport market, actively seek emerging markets, attach importance to the development of potential markets, broaden the scope of operations and improve service quality