霓虹灯色彩的作用霓虹灯广告,是广告家族中重要的,艳丽一族。在城市的制高点、商业街高楼大厦的房顶,店面雨篷,甚至连灯柱上都布满了五彩缤纷、琳琅满目的霓虹灯广告。霓虹灯广告为美化城市,点缀商业网点,为传播广告信息、引导消费都立下了汗马功劳。霓虹灯广告是公共场所在夜间的主要广告媒体,其应用之广、影响之大,是户外广告中其他媒体所难以相比媲 The role of neon color neon advertising, is an important family of advertising, beautiful family. At the commanding heights of the city, the roof of the high-rise commercial building, the store awnings, and even the lamp posts are covered with colorful, colorful neon signs. Neon advertisements have beautified the city and embellished commercial outlets. They have made great contributions to the dissemination of advertising information and guide consumption. Neon advertisements are the main advertising media for public venues at night. Their wide application and great influence make it difficult for other media in outdoor advertising to compare.