企业形象(CI)战略,近年来逐步为国内企业所意识。但值得企业界注意的是:随着时代的转变,CI的定义也被赋以新的内涵,与当初的原始构想存在着极大的差异。最初的CI是“Corporate Idintity”(企业识别)的简称,但目前的新定义,则是将原来属于CI目的之“Corporate Image”(企业形象的形成),转变为CI的真正内涵,仍然简称为CI。 The corporate image (CI) strategy has gradually been recognized by domestic companies in recent years. However, it is worthy of the attention of the business community that with the changes of the times, the definition of CI has also been given new connotations, which is very different from the original concept of the original. The initial CI is the abbreviation of “Corporate Identity”. However, the current new definition is to transform the “Corporate Image” (formation of corporate image), which originally belonged to the purpose of CI, into the true meaning of CI, still referred to as CI.