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动画作为我国文化创意产业中的一个重要元素,不仅存在极大的市场需求,也能促进民族文化的创新和发展。然而,我国目前动画却始终停留在做儿童产品的层面,严重制约了我国动画的发展。本文对目前中国动画定位“低龄化”的现状及存在的问题进行分析和探讨,并提出相关的解决方案和措施,希望能促进我国动画行业的不断发展。
As an important element in our cultural and creative industries, animation not only has great market demand, but also promotes the innovation and development of national culture. However, the current animation in our country has always remained at the level of making children’s products, which seriously hampered the development of our country’s animation. This article analyzes and discusses the status quo and existing problems of China’s animation positioning “younger age ” and puts forward relevant solutions and measures in the hope of promoting the continuous development of China’s animation industry.