鲜亮活泼的红色、曲线优美的弧形瓶、动感跳跃的“Coca-cola”波浪型标志,共同构成了一个具有725亿美元价值的百年品牌——可口可乐。凭借着具有神秘色彩的配方、一致性的营销策略,可口可乐创造了一个“品牌不死”的神话,成为最具有全球价值观的经典品牌。 “生活”是可口可乐营销传播的主题,其促销、公关,均围绕着这一主题展开并相互结合,提供具有良好清晰度、连贯性的信息,使传播效力最大化,塑造出了颇具亲和力的形象。不只是促销 Bright and lively red, curved curved bottles, dynamic jumping “Coca-cola” wavy signs, together constitute a $ 72,500 million worth of the century-old brand - Coca-Cola. With a mysterious formula and consistent marketing strategy, Coca-Cola has created a myth of “brand undead” and has become the classic brand with the most global values. “Life ” is the theme of Coca-Cola’s marketing communications. Its promotion and public relations are all started around this theme and combined with each other to provide good clarity and consistency of information so as to maximize the effectiveness of communication and create affinity image of. Not just promotion