一、企业文化要适应“结盟取胜、双赢模式”新战略发展的要求 “协作竞争、结盟取胜、双赢模式”是美国著名的麦肯锡咨询公司提出的21世纪企业发展的新战略。自20世纪80年代以来,这种战略从形式到内容,都发生了巨大变化,结盟、兼并、接管的事例层出不穷。近三年,世界上有3.2万家公司进行联盟。这是经济发展及经济全球化的必然结果。这给企业 First, the corporate culture must adapt to the requirements of the new strategy development of “joint alliance win and win-win mode” “Collaborative competition, alliance win, win-win mode” is a new strategy of 21st century enterprise development proposed by the famous American McKinsey Consulting Company. Since the 1980s, this strategy has undergone tremendous changes from form to content. There are endless examples of alliances, mergers, and takeovers. In the past three years, there are 32,000 companies in the world that have coalitions. This is the inevitable result of economic development and economic globalization. This gives companies