目前,全国少儿报刊林立,品种繁多,竞争异常激烈。在这旷日持久的竞争中,如何保持自己刊物旺盛的生命力,不被潮流所裹挟,免被历史所淘汰,是每个刊物的编辑共同关心的问题。一个刊物的生命力是否强盛,无疑是取决于其质量的高下。那么对于一个儿童刊物,如何把握其质量的高下,如何去提高刊物的质量呢? 本文试图从这两个方面作点探索。 At present, there are many kinds of newspapers and periodicals published throughout the country and the competition is fierce. In this protracted period of competition, how to maintain the vigorous vitality of our publications is not clouded by the current and is not eliminated by history. It is a common concern of the editors of each publication. A magazine’s vitality is no doubt depends on the quality of its superior. So for a children’s publication, how to grasp its quality, how to improve the quality of the publication? This article attempts to explore these two aspects.