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2015年整个饮料行业状况都不是特别理想,很多企业推陈出新以挽颓势,但是效果都不显著,统一的新品阿萨姆小奶茶慢慢出现在大家的视野。这个小奶茶以其呆萌的形象示人,以高端价位入市,去年6月陆续在北、上、广地区试水。近日,笔者在超市看到了这个传说中的萌物,看见真身之后,试了一下味道,不由得想:这个小奶茶上市都大半年了,一直不温不火,其中还是有一些原因的。
2015 the whole beverage industry conditions are not particularly satisfactory, many companies innovation to pull the tide, but the effect is not significant, the new uniform Assam tea slowly appear in everyone’s vision. This small milk tea shows the image of its stay Meng, with high-end price market, one after another in June last year in the north, Shanghai and Guangxi region to test the water. Recently, I saw in the supermarket this legendary adorable things, see the real body, the taste of the trial, could not help but think: This small tea market are six months, and has been tepid, of which there are some reasons.