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长期以来,一些媒体报道了大量负面消息,部分记者甚至存在“坏事情才是好新闻”的偏颇报道观念,不利于受众正确认识社会。暖新闻意在打破以往新闻给人们坏消息多的刻板印象,激发社会向上向善的力量,给人以温暖,是对以往过于侧重负面报道的思路的矫正和人文情怀的回归,是对受众积极新闻需求的回应,是媒体更全面地呈现现实世界的努力和对社会责任的担当。
For a long time, some media have reported a great deal of negative news. Some reporters even have the notion of “bad news is bad news” and do not help the audience to correctly understand the society. Warm news is intended to break the stereotype that past news gave people bad news and more, to inspire the community to make progress toward good and to give people warmth. It is a return to the previous correction and humanistic sentiments that placed too much emphasis on negative stories, The response to news needs is that the media more fully present the real world efforts and social responsibility.