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随着我国的快速发展,我国的经济水平和综合国力都得到了显著的提升,也使得我国有能力加入世界贸易组织,我国在加入世界贸易组织之后,全球经济的发展为我国的医药行业的发展提供了更加广大的平台,很多外国的医药企业对我们中国的市场虎视眈眈,这就使得这些先进的营销渠道和我国的医药企业将进行一场激烈的市场竞争战。在这种竞争环境下,给我国的医药企业带来了如此严峻的挑战,所以我国的医药企业对此需要采取怎样的营销渠道来获得更多的市场份额,使自己的企业可以继续生存下去,这是我国企业急需解决的问题。本文主要针对我国的制药企业的营销渠道的现状进行基本的分析,从而为我国的制药企业的营销渠道找到更好的发展策略,从而在根本上帮助我国的制药企业占用更多的市场份额,以及提高市场竞争力。
With the rapid development of our country, our country’s economic level and comprehensive national strength have been significantly improved, and our country has the ability to join the World Trade Organization. After China’s accession to the World Trade Organization, the global economic development has been the development of the pharmaceutical industry in our country Provides a broader platform, many foreign pharmaceutical companies eyeing our market in China, which makes these advanced marketing channels and pharmaceutical companies in China will be a fierce battle for market competition. Under such a competitive environment, the pharmaceutical enterprises in our country have brought such a severe challenge. Therefore, the pharmaceutical companies in China need to adopt such marketing channels to gain more market shares so that their enterprises can continue to survive. This is an issue urgently needed by our country’s enterprises. This article mainly analyzes the current situation of the marketing channels of pharmaceutical companies in our country and finds a better development strategy for the marketing channels of the pharmaceutical companies in our country so as to fundamentally help our pharmaceutical companies occupy more market share and Improve market competitiveness.