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掌握和了解受众的信息需求并尽量满足他们,是大众传媒的义务。在媒体竞争日趋激烈的当今,受众群的多寡和忠诚度的高低已成为衡量一家媒体影响力的重要标尺。重视受众需求,遵循传播规律,探寻电视新闻生动直观的表达方式是增强信息传播的针对性、实用性、服务性的重要途径。
It is the obligation of the mass media to understand and understand the information needs of the audience and to satisfy them as much as possible. In the increasingly competitive media today, the size of the audience and the level of loyalty has become an important measure of a media influence. Pay attention to the needs of the audience, follow the law of communication, to explore the vivid and intuitive expression of television news is an important way to enhance the relevance, practicality and service of information dissemination.