近年来,世界排名前10位的可口可乐、雀巢等公司纷纷抢滩国内市场,面对近乎国际化的市场与高度竞争的压力,食品工业面临着严峻的挑战。 造成国内食品业近年处于相对弱势的问题关键,在于市场营销以及网络上投资不足,市场开发不力及产业流通渠道不畅,使产品在市场上的占有率下降。梅林股份在去年底收购的正广和饮 In recent years, the world’s top 10 Coca-Cola, Nestle and other companies have taken their place in the domestic market. In the face of near-international market and high competition pressure, the food industry is facing severe challenges. The key to causing the domestic food industry to be relatively weak in recent years is the lack of marketing and investment on the Internet, inefficient market development, and unfavorable industrial distribution channels, which has reduced the market share of products. Merlin shares bought at the end of last year