经历了惨烈的争斗、新一轮的重新洗牌后,在网络、综合性报纸、电视的多重夹击下,日趋成熟的专业体育报纸开始考虑他们新的出路这几年来,体育媒体市场逐渐成熟,大家期待2008奥运带来新一轮市场高潮,恰在此时,短短两个月内,曾经在不同时期南北市场各占据特殊地位的两家体育类报纸相继离开。目前专业体育报纸的生存环境和出路何在? After a fierce battle and a new round of reshuffling, the increasingly mature professional sports newspapers began to consider their new outlets under the multiple attacks of the Internet, comprehensive newspapers and television. In recent years, the sports media market has gradually become mature. We all hope that the 2008 Olympic Games will bring a new round of market climax. Just at this time, two sports newspapers that once occupied special positions in the North and South markets in different periods have left in succession in just two months. The current professional sports newspaper survival environment and outlet?