本文通过呈现李安执导的电影《色.戒》在全球传播而带来的受众和媒体的不同反映及其引发的一连串链条效应,从传播效果的差异进而分析导致这些差异的内部原因——中西文化与伦理的巨大落差,作者试图通过文化距离理论对产生这些差异的内部矛盾作深层透视,从而指出在跨文化传播中应持健全的受众心态,无论是官方、民间还是媒体都应培植兼容并包的受众心态和文化心理,这是达到文化交流与融合的必要前提。 This article analyzes the internal causes of these differences by presenting the different reflection of the audience and the media caused by Ang Lee’s film " Culture and ethics, the author attempts to make a deep perspective of the internal contradictions that generate these differences through cultural distance theory, pointing out that a sound attitude of audience should be maintained in intercultural communication, and that both official, non-governmental and media should cultivate compatible and inclusive Audience mentality and cultural psychology, which is necessary to achieve cultural exchange and integration of the premise.