近年来,我国电力企业发展迅速,且为推动我国国民经济的发展作出了重要贡献。作为电力企业经营内容的重要组成部分,企业的数字化管理不仅关系着其内部各项资源的优化整合情况,而且对于整个电力企业的发展也具有重要影响。因此,文章通过对电力企业在营销业务中实施数字化管理的必要性进行分析,主要研究了电力营销业务数字化管理模式构建的关键技术,进而对数字化管理模式的应用和应用中需要注意的问题展开了深入探讨。 In recent years, China’s power companies have developed rapidly and have made important contributions to the development of China’s national economy. As an important part of the business content of electric power companies, the digital management of an enterprise not only concerns the optimization and integration of its internal resources, but also has an important impact on the development of the entire electric power company. Therefore, the article analyzes the necessity of implementing digital management in the marketing business of electric power companies, and mainly studies the key technologies for the construction of the digital management model for electric power marketing business, and then the issues that need attention in the application and application of digital management models are developed. discuss in depth.