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近年来民众重视生活品质,消费型态转向旅游、休闲娱乐,加上国际航线更加开放及观光产业投资开发新设施,亦激励民众观光意愿,95.4%受访者至少全年在岛内旅游1次,平均每次支出新台币2,038元,较2010年增加6.1%。
In recent years, the general public has attached importance to quality of life. Their spending patterns have shifted to traveling, leisure and entertainment. Coupled with the opening up of international routes and the investment in the tourism industry to develop new facilities, public are also encouraged to visit. 95.4% of respondents travel on the island at least once a year , Spending an average of NT 2,038 yuan per visit, an increase of 6.1% over 2010.