随着经济生活水平的提高,旅游成为人们日常生活的一个重要环节,大大的推动了旅游业的发展,而其中的旅游淡季营销也受到了关注。论文主要分析了旅游景区淡季营销的现状,并根据问题提出相对应的解决措施,力求进一步促进我国旅游业的兴旺发展。 With the improvement of economic life, tourism has become an important part of people’s daily life, greatly promoted the development of tourism, and the tourism off-season marketing has also been concerned about. Papers mainly analyzed the status quo of off-season marketing of tourism scenic spots, and put forward corresponding solutions according to the problems, and strive to further promote the development of China’s tourism industry.