主持人语:电商拉低了整体厂商利润,以价制价成为终端自然而然或者无奈的选择,陡增的营销成本传递回企业,导致年初预算几乎瞬间失灵。这样的逻辑路线在很多企业都或多或少地存在着。而欲在制度设计层面突破,就需要使全员绩效与全面预算相结合! Moderator: E-commerce to lower the overall profitability of manufacturers, as the price of the terminal as a natural or helpless choice, the steep increase in marketing costs back to business, resulting in the beginning of the budget almost instant failure. Such a logical route exists in many enterprises more or less. To break through the system design level, you need to make full performance and full budget combined!