“广交会”之所以在中国家喻户晓,缘自其计划经济时代“独一无二”的外贸地位及整个80年代的“风光无限”。而90年代以来,随着各种商贸洽谈会的纷至沓来,“广交会”在粤外媒体上的出镜率已大不如前。今天人们提及这个曾经意味着“琳琅满目、万商云集”的外贸盛会,问得最多的一句话是:如今的广交会怎么样了?从计划经济时代走出的广交会能否跟得上今天的市场形势? “Canton Fair ” is well known in China because of the foreign trade status of “unique” in its era of planned economy and “unlimited scenery” throughout the 1980s. Since the 1990s, with the coming in of various trade fairs, the appearance rate of “Canton Fair” in foreign media in Guangdong has gone down a lot. Today, people refer to this foreign trade event that once meant “an array of things, 10,000 businessmen gathered.” The most frequently asked sentence is: What about the Canton Fair today? Can the Canton Fair that went out of the era of planned economy keep pace with today’s Market situation?