纵观我国文化历史上下五千年,期间产生了诸多美学思想。而这些美学思想运用到当代海报设计中,对我们的日常生活消费,公益事业的宣传等会起到了潜移默化的作用。然而今日的地球在科技发展的影响下成了一个地球村,各国文化思潮的涌入,对我国传统美学思想造成一定的影响,但我们更应批判地继承传统美学文化,取其精华,去其糟粕,结合当前国际,创造出属于我们当代的、新的美学思想,并以此来促进我国广告设计事业的发展。 Throughout our cultural history of the next five thousand years, many aesthetical thoughts were produced. However, these aesthetic thoughts are applied to the design of contemporary posters and play an imperceptible role in the consumption of our daily life and the publicity of public welfare. However, under the influence of the development of science and technology, the earth today has become a global village. The influx of cultural thoughts of various countries has an impact on the traditional aesthetic thoughts in our country. However, we should critically inherit the traditional aesthetic culture, take its essence, and go to its dross , Combined with the current international, to create belongs to our contemporary, new aesthetics, and in order to promote the development of China’s advertising design.