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当下,老龄问题已写入《中华人民共和国国民经济和社会发展第十三个五年规划纲要》,成为事关国家、社会和个人未来发展的重大战略性问题,老年广播面临新的发展机遇与挑战。本文结合窄播理论,详细分析了当下我国老年广播节目在节目发展、风格定位、节目内容、人文关怀等方面存在的不足,并针对性提出了相应的创新路径,以此来指导老年广播节目的创新发展实践。
At present, the issue of aging has been written into the Outline of the 13th Five-Year Plan for National Economic and Social Development of the People’s Republic of China and has become a major strategic issue concerning the future development of the country, society and individuals. Seniors’ broadcasting faces new opportunities for development. challenge. Based on the narrowcasting theory, this article analyzes the shortcomings of the elderly radio programs in the current development, style positioning, program content, humane care and other aspects of the currentadvanced radio programs in China, and pointed out the corresponding innovation path, in order to guide the elderly radio programs Innovation and development practice.