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户外网络媒体—为户外媒体的使用方式带来观念性的突破。户外网络媒体指:规格统一,点位分布广泛,可面向全城区传播,并在城市与城市之门、城区点与点之间流动发布的户外广告看板。区别于传统户外媒体,新兴户外网络媒体最大的优势就在于可以为广告主带来更快速的广告传播效果和相对低廉的投放成本。新兴户外网络媒体的本质在于:◆可短期多点位同时投放,短时间增加曝光频次,达到“忽如一夜春风来,千树万树梨花开”的传播效果,迅速建立品牌知名度和进行促销。◆新兴户外媒体网络由于采用统一
Outdoor Web Media - A Conceptual Breakthrough for Outdoor Media Usage. Outdoor network media: unified specifications, point wide distribution, can be spread throughout the city, and in the city and the city gate, urban areas and points of the mobile outdoor billboards. Different from the traditional outdoor media, the biggest advantage of the emerging outdoor network media lies in its ability to provide advertisers with faster advertising and relatively lower delivery costs. The essence of the emerging outdoor web media lies in: ◆ Short-term multi-site simultaneous launch, a short time to increase the exposure frequency, to “suddenly like a spring breeze, thousands of tree pears blossom” dissemination effect, the rapid establishment of brand awareness and conduct Promotions. ◆ emerging outdoor media network due to the unity