本文以社会需要理论和情绪渗透模型等理论为基础,构建了人际适应性、孤独感与新市民文化消费意愿之间关系的理论模型。通过调查法获取数据,并运用结构方程模型进行数据拟合分析,结果发现:人际适应性越高的新市民就越少受孤独感的困扰,因而更愿意进行具有社交功能的文化消费活动。基于人格特质的微观视角研究为文化消费研究提供了新的视角,研究结论对于扩大新市民文化消费、提高城镇化质量有一定的参考价值。 Based on the theory of social needs and the model of emotional infiltration, this paper constructs a theoretical model of the relationship between interpersonal adaptability, loneliness and willingness to consume new citizens. The data obtained through the survey method and the structural equation model were used for data fitting analysis. The results showed that: the more new interpersonal adaptability, the less susceptible to loneliness, and therefore the more willing to carry out social spending activities. The research based on personality traits from a micro perspective provides a new perspective for the study of cultural consumption. The conclusions of the study have certain reference value for expanding the cultural consumption of new citizens and improving the quality of urbanization.