本文重点阐释了大数据的涵义及其对于国内旅游业的影响,在此背景下,提出了对于大数据时代旅游服务业变革的思考,包括意识重塑、组织重构、质量为本等。一、大数据的涵义及对旅游业的影响大数据(big data),又称巨量资料,指的是通过新处理模式产生的具有更强决策力、洞察力和流程优化能力的海量、高增长率和多样化的信息资产。大数据的样本并非抽样调查所随机 This paper focuses on the meaning of big data and its impact on the domestic tourism industry. In this context, it puts forward some thoughts on the reform of tourism service industry in the era of big data, including the remodeling of consciousness, organization and reconstruction, and quality-oriented. First, the meaning of big data and the impact on tourism Big data (big data), also known as a huge amount of data, refers to the new processing model generated by a stronger decision-making ability, insight and process optimization capabilities of the massive, high Growth rates and diverse information assets. The sample of big data is not randomized by sample survey