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1.Introduction With the development of the globalization,companies facemany challenges.Pricing strategy is a part of their marketingefforts.Price is the only element in the marketing mix thatproduces revenues;all other elements re present cost.So pricingand price competition is the number-one problem facing manymarketing executives.To select an initial price,companies should
1.Introduction With the development of the globalization,companies facemany challenges.Pricing strategy is a part of their marketingefforts.Price is the only element in the marketing mix thatproduces revenues;all other elements re present cost.So pricingand price competition is the number- One problem facing manymarketing executives.To select an initial price,companies should