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目的由于新媒体的盛行,全球城市的地域文化出现了相似化的趋势,为了挖掘有地域特色的文化价值和意义,以徐州为例进行相关探究与尝试。方法在徐州地域文化和城市视觉创意元素研究的过程中,运用了调查法、对比法、文献研究法等方法。结论通过对当地有代表性的地域元素运用创意摄影、图形解构、软件支持和系列化的方法进行一系列尝试,着力于把城市视觉创意元素有效地应用于地域文化的宣传和开发,从而增强视觉效果,诠释设计宗旨和理念,让人们从更生动直观的角度去认知和传承地域文化以及相关设计。
Aims Because of the prevalence of new media, the regional culture of cities in the world shows a trend of similarity. In order to explore the cultural value and significance of regional characteristics, this paper takes Xuzhou as an example to conduct relevant inquiry and attempt. Methods In the process of Xuzhou regional culture and urban visual creative elements, the methods of investigation, comparison and literature research are used. Conclusion Through a series of attempts to use creative photography, graphic deconstruction, software support and serialization to represent the local geographical elements, the author tries to apply urban visual creation elements effectively in the promotion and development of regional culture and enhances the visual Effect, interpretation of design objectives and concepts, so that people from a more vivid and intuitive point of view to understand and heritage of regional culture and related design.