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按照一般惯例,外行人取得的成就很少能超过内行人在相同事业上取得的成就。这是因为要做好一件事,就必须了解相关规则,而这方面,内行人更具优势。不过有时情况也会倒过来,外行人取得的成就不但超过了内行人,甚至在他们看来,他是做了不可能的事。这种特殊情况可以发生在任何行业里,在让内行人大跌眼镜的同时,也推动该行业迈上一个新台阶。近一年来,在中国出版界就出现了这样一位传奇人物——汤小明,以其独具匠心的策划和不同凡响的发行能力,成功运作了《穷爸爸、富爸爸》和《谁动了我的奶酪》这两本销量空前的图书,令所有业内人士为之动容。他的示范效应,不仅会在未来相当长时间内影响这个行业,也将从此或多或少改变其中的某些规则。
As a general rule, the achievements of lay people seldom exceed the achievements made by lay people in the same undertaking. This is because to do one thing, we must understand the relevant rules, and in this regard, lay people have more advantages. However, sometimes the situation will be reversed. The achievements of the laymen not only exceeded those of the insiders, but they even made it impossible for them to do so. This special situation can occur in any industry, while allowing eye-catching insiders, but also to promote the industry to a new level. In the past year, there has been such a legend in the publishing industry in China - Tang Xiaoming. With his unique planning and outstanding distribution ability, he successfully operated “Poor Dad, Rich Dad” and “Who Moved My Cheese ”These two books with an unprecedented sales volume are attractive to all in the industry. His demonstration effect will not only affect the industry for a long time to come, but will change some of these rules more or less.