质量、安全性和价格是中国消费者心目中本土品牌与外国品牌最大差异在Nigel Hollis看来,中国品牌更注重的是后端的营销,而较少重视前端品牌建立的工作。“应该在各方面找到‘Meaningful Difference’,即有独特意义的差异性,包括功能、情感上的,这样才能把消费者和品牌进行‘绑定’。” Quality, safety and price are the biggest differences between local and foreign brands in the minds of Chinese consumers At Nigel Hollis, Chinese brands focus more on backend marketing and less on front-end brand building. “There should be a ’Meaningful Difference’ in all aspects, namely, the distinctive differences, including functions and emotions, in order to ’bind’ consumers and brands. ’”