如果大卖场还沉浸在啤酒和尿布放在一起售卖的数据营销故事中,肯定会被电商平台甩好几条街。说到大卖场,印象是它和我的地理距离不断拉近,而和我的心理距离不断疏远。记得最初的大卖场都是建在城乡接合部,多为仓储式卖场,那时的人们开始体会到欧美国家周末开车一站式购物的新鲜。继而,随着中国城市化的发展,国际化大卖场家乐福、沃尔玛、易初莲花等品牌进军中国一、二线城市,在城市繁华 If the supermarkets are also immersed in the marketing of beer and diapers sold together in the data marketing story, it is bound to be thrown a few blocks by the e-commerce platform. When it comes to hypermarkets, the impression is that it and my geographical distance continue to narrow, and my psychological distance alienated. I remember the initial supermarkets are built in the junction of urban and rural areas, mostly warehousing stores, when people began to appreciate the European and American countries drive a one-stop shopping weekend fresh. Then, with the development of urbanization in China, international hypermarkets such as Carrefour, Wal-Mart and Lotus begin to march into tier one and tier two cities in China and prosper in the city