企业营销活动与市场营销环境蒋楠，安斌企业作为市场的主体，必须认自力析和研究市场营销环境，努力谋求企业市场营销环境与企业内部条件及营销策略之间的初态平衡。（一）一、充分重视发挥企业管理层作用企业的最高管理层在企业市场营销的过程中，自始至终发挥着引导企业... Corporate marketing activities and marketing environment Jiang Nan, An Bin enterprises as the main body of the market, must recognize and study the marketing environment, and strive to seek the initial balance between the enterprise marketing environment and internal conditions and marketing strategies. (A) First, give full play to the role of corporate management The company’s top management in the enterprise marketing process, from beginning to end to play a leading company ...