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副刊是相对报纸正刊而言的。我在这里要探讨的对象是都市报刊中的文学副刊。应该说,报纸副刊的改革既是报业竞争的直接产物,又是报纸竞争的有力支柱。今天报业的竞争比以往任何时候都更加激烈,处在E时代的媒体共享着同样的讯息资源,媒体的竞争更体现为如何利用这些资源。因此,报纸文化内涵厚重程度就成了关键,而副刊是其直接体现者,副刊的改革也就格外重要。
The supplement is relative to the newspaper. The subject that I am going to discuss here is the literary supplement in the urban newspapers and periodicals. It should be said that the reform of the newspaper supplement is not only a direct result of newspaper competition but also a powerful pillar of newspaper competition. The competition in the press today is more intense than ever before. The media in the era of E share the same information resources, and the competition in the media embodies how to utilize these resources. Therefore, newspaper culture has become the key to the extent of connotation, and supplement is its direct embodiment, supplements reform is particularly important.