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儿童商品市场已经成为市场消费的一支主力军,从平面包装设计的角度,我们设计者应该要抓住儿童审美特点,结合平面设计理论从儿童商品的包装设计中的图案和颜色两大方面探讨和研究,让儿童商品能够从外表直接吸引孩子们的眼光,诱发购买欲,带动消费力,为厂家带来经济效益。原始的包装仅仅是为了装载和携带商品,而现在的商品包装设计被列为设计中的一门学科,可见它的要求不仅仅是一个保护商品的外壳,而是在满足其基本功能的前提下,做到宣传和美化商品。
Children’s goods market has become a major force in market consumption. From the perspective of graphic packaging design, designers should grasp the aesthetic characteristics of children and discuss the design and color of children’s products in combination with graphic design theory And research, so that children’s products can directly attract the children’s perspective from the appearance, induce purchase desire, drive consumer power, bring economic benefits for manufacturers. The original packaging is only for loading and carrying goods, and now the packaging design is listed as a subject of design, we can see that its requirements are not only a shell to protect the goods, but to meet its basic functions under the premise , To promote and beautify the goods.