传播价值理念服务发展战略弘扬先进典型提升品牌形象记录成长历史作为企业文化的优良载体,企业报已成为企业文化构建与传承的重要平台。它既是维系员工对企业认同感的纽带,也是企业联系社会的文化通道。大多数企业报虽然具有企业党的机关报的属性和职能特征,但却能充分运用自身在员工中的传播力量,做足文化传扬的 Spread the value of the concept of service development strategy to promote advanced models to enhance brand image record growth history as an excellent carrier of corporate culture, corporate newspaper has become an important platform for corporate culture construction and heritage. It is not only the staff to maintain corporate identity of the bond, but also the corporate culture of access to society. Although most of the corporate newspapers have the characteristics and functional characteristics of the corporate party newspaper, they can make full use of their own propaganda power in their workforce to promote culture