文学旅游是一项蕴含着极大文化价值与经济价值的旅游资源。作为具有极大文化价值的文学旅游资源,陕西长安杜公祠无论是文化知名度还是经济效益方面都有待提高。本文旨在从经济学视角分析长安杜公祠门庭冷落的原因,探讨开发振兴杜公祠旅游的策略方法。 Literary tourism is a tourist resource embodying great cultural and economic value. As a literary tourist resource with great cultural value, Shaanxi Chang’an Du Gong Temple needs to be improved both in terms of cultural awareness and economic benefits. The purpose of this paper is to analyze the causes of the out-of-doors of Chang’an Du Gongci from the perspective of economics, and to explore the strategies and tactics for developing tourism to revive Du Gongci.