随着农副产品市场向城市转移和购销营运链的延长,商业的前沿地位已经越来越重要。启动农村消费的关键-增加农民收入在很大程度上取决于农副产品的市场实现程度,降低农民的消费成本则与创新农村商品供给制度紧密相关。因此,城市“商业下乡”是实现城市经济对周边农村经济发展的带动作用、启动农村消费的重要途径。 With the transfer of agricultural and sideline products markets to the cities and the extension of the sales and marketing chain, the leading position of commerce has become more and more important. The Key to Starting Rural Consumption - Increasing Farmers ’Income Depends on the Degree of Market Realization of Agricultural and Sideline Products to a Great Degree and Reducing Farmers’ Consumption Costs are Related to Innovative Rural Commodity Supply Systems. Therefore, urban “business to the countryside” is an important way to realize the driving effect of urban economy on the peripheral rural economic development and start rural consumption.