产品家族化是指在企业生产的多系列产品中,同系列以及系列之间的产品具有相同特征;不仅仅只是商标相同,而是其造型、颜色、材料等也具有相同的特征。强烈的家族特征会给消费者造成巨大的视觉冲击,留下深刻印象 英国著名的家电制造商KENWOOD,在中国市场推出的一大套厨房家电产品,包括多款打蛋机、咖啡机、榨汁机、三款多士炉、两款食物搅拌机等几十种产品。它们 Product family-oriented means that in the multi-series products produced by the company, the products between the same series and series have the same characteristics; not only the trademarks are the same, but their shapes, colors, and materials also have the same characteristics. Strong family characteristics will cause great visual impact to consumers, leaving a deep impression on the famous British home appliance manufacturer KENWOOD, a large set of kitchen appliances introduced in the Chinese market, including a variety of eggbeater, coffee machine, juicer Machines, three toasters, two food mixers and dozens of products. they