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北京体育赛事管理与营销研究基地是依托首都体育学院建立的首批北京市哲学社公科学研究基地之一。体育赛事是体育产业领域中最活跃,最有影响力的一部分。其特有的社会功能和经济功能得到国内外学者和企业的重视,北京已经举办和即将承办很多国际大型体育赛事,特别是2008年奥运会,在提出严峻挑战的同时,也为研究体育赛事经营管理和实践操作。培养体育赛事管理人才提供了绝佳机遇。首都体育学院是位居国内进行专业体育赛事研究和培养体育赛事管理高级人才前列的体育院校,研究基地依托优势,将以深化体育赛事改革、提高体育赛事综合效益、培养专门人才、推动体育事业发展、成功举办2008年奥运会为目标,开展研究工作,举行各种学术活动。北京体育赛事管理与营销研究基地将开展六个方面的研究工作：体育赛事基本理论问题研究；体育赛事的策划原理与方法；体育赛事风险管理研究；体育赛事风险管理研究；体育赛事的营销理论与实践研究；体育赛事志愿者的招聘与培训研究；体育赛事的评定指标与评定方法的研究等。北京体育赛事管理与营销研究基地重点围绕2008年奥运会系列国际体育赛事进行“体育赛事的理论与实际操作的研究”。探索大型体育赛事管理与营销的基本规律和方法。为北京市培养体育赛事管理和营销的专门人才,出高水平学术成果,把研究基地建设成为我国体育赛事管理与营销的人才培养基地；以提供体育赛事信息与咨询为向导,建设成为北京市乃至全国的体育赛事咨询策划中心,为北京市和我国体育产业的发展服务。
Beijing Sports Events Management and Marketing Research Base is one of the first batch of Beijing Philosophy Social Science Research Base established by the Capital Institute of Physical Education. Sports events are the most active and influential part of the sports industry. Its unique social functions and economic functions have gained the attention of scholars and enterprises both at home and abroad. Beijing has already organized and is going to host many large-scale international sports events, especially the 2008 Olympic Games. While challenging the management of sports events and Practice operation. Training sporting events management talent provides a great opportunity. Capital Gymnasium is a sports academy located in the forefront of professional sporting events research and training advanced talents for sporting events management. Based on its advantages, the research base will deepen the reform of sports events, improve the comprehensive benefits of sporting events, cultivate specialized talents and promote sports Development, successfully hosting the 2008 Olympic Games as the goal, carry out research work, held a variety of academic activities. Beijing sports events management and marketing research base will carry out six aspects of research work: the basic theoretical issues of sports events; planning principles and methods of sports events; sports event risk management research; sports event risk management research; sports marketing theory and Practice research; recruitment and training of sports event volunteers; evaluation index and assessment method of sports events. Beijing Sports Events Management and Marketing Research Base focused on the 2008 Olympic Games series of international sports events for “sports events theory and practical operation.” Explore the basic rules and methods of management and marketing of large sports events. Beijing training city sports events management and marketing of specialized personnel, a high level of academic achievements, the research base into a sports management and marketing personnel training base in China to provide sports events information and advice as a guide to build a Beijing and even National sports event consulting planning center for Beijing and China’s sports industry development services.