随着2008年奥运会的不断临近,不论是在北京生活的人们还是到北京旅游的游客都会发现,北京的环境正在发生日新月异的改变。不仅仅人们的环境意识增强,各处的绿色植物空间不断增加,空气质量改善,而且,不论是在大街上、地铁站里、各商业大厦,还是移动的公共汽车、高楼建筑的楼顶或表面、十字路口的高耸广告牌,各式各样争奇斗艳的广告也不断吸引着我们的眼球。面对不断发展的广告行业,面对如此繁多的广告形式,广告行业激烈的市场竞争是显而 With the 2008 Olympic Games approaching, people living in Beijing and tourists visiting Beijing will find that the environment in Beijing is changing rapidly. Not only are people’s environmental awareness increased, green space everywhere is growing, air quality is improving, and the roof or surface of tall buildings, whether on the street, in a subway station, in a commercial building or on a moving bus, , The billboards at the crossroads, a variety of contests of colorful ads continue to attract our attention. Faced with the continuous development of the advertising industry, the face of so many forms of advertising, the advertising industry fierce competition in the market is obvious