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在国网湖州供电公司营销稽查监控体系有效运作的基础上,从预警防控、质量管控和质量评价等方面探索营销全业务过程管控模式的应用,首创模拟办案式稽查手段,规范全业务过程管控流程,在促进营销精益化管理和挽回企业、客户经济损失方面取得显著效益.
On the basis of the effective operation of the marketing audit monitoring system of Huzhou Power Supply Company under State Grid, this paper explores the application of the management and control mode of marketing-based business process from early warning prevention and control, quality control and quality evaluation. It also pioneers the establishment of a simulated case handling inspection method and standardizes the whole business process control Process, in promoting the marketing of lean management and business recovery, customer economic losses have achieved significant benefits.