在梳理后发优势与县域“农家乐”相互关系的基础上,分析了循化县“撒拉人家”旅游资源与旅游市场开发的后发优势。认为小资本如何创造大财富,乡土农业如何撬动流行市场,心灵的家园与经济的发展的平衡这三大问题是循化县“撒拉人家”面临的主要问题。最后,从发展理念与管理模式的选择,旅游品牌形象构筑与旅游产品设计等4个维度,提出了循化县“撒拉人家”发展与突围的策略。 On the basis of combing the relationship between post-development advantages and county “farmhouse music ”, this paper analyzes the advantages of backwardness in the development of tourist resources and tourism market in Xunhua County. The three major problems facing the issue of how the small capital creates wealth, how the local agriculture leverages the popular market, and the balance between spiritual homeland and economic development are the major problems facing Xunhua County’s Salar family. Finally, from the four aspects of the choice of development concept and management mode, the construction of tourism brand image and the design of tourism product, the paper puts forward the strategy of development and breakthrough of Xunhua County.