随着新疆旅游市场规模的扩大和制度的完善,海外游客已成为推动我区旅游业发展的重要因素。统计数据显示,日本游客在新疆的各国入境海外游客中占比高居第一位,在新疆入境旅游市场中发挥着重要作用。而通过调研发现,近年来日本游客的购物支出却并无明显增长。为发掘购物这一旅游要素的潜力空间,本文利用SPSS软件,对调研所得的新疆的入境日本游客的基本信息、消费内容、购物倾向等数据进行分析,试研究造成新疆的日本游客购物现状的原因,并寻求解决方案。 With the expansion of the tourism market in Xinjiang and the improvement of the system, overseas tourists have become an important factor in promoting the development of tourism in our region. Statistics show that Japanese tourists occupy the first place among overseas tourists entering the country in Xinjiang and play an important role in Xinjiang’s inbound tourism market. Through the survey found that in recent years, Japanese tourists shopping spending but no significant growth. In order to explore the potential of shopping as a tourist element, this paper uses SPSS software to analyze the basic information, consumption content, shopping tendencies and other data of inbound tourists in Xinjiang from the survey to study the reasons for the Japanese tourists shopping in Xinjiang And seek solutions.