【摘 要】
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全球首席营销官乔尔·伊万尼克遭撤换通用美国销售总监阿兰·巴特临时补缺7月29日,通用汽车宣布撤销公司副总裁、全球首席营销官CMO乔尔伊万尼克(Joel Ewanick)的职务,其职位
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全球首席营销官乔尔·伊万尼克遭撤换通用美国销售总监阿兰·巴特临时补缺7月29日,通用汽车宣布撤销公司副总裁、全球首席营销官CMO乔尔伊万尼克(Joel Ewanick)的职务,其职位由通用美国销售总监阿兰巴特(AlanBatey)临时代替。对于撤职的原因,通用汽车发言人格雷格马丁(GregMartin)宣称:“伊万尼克未能实现公司对他的预期。”不过格雷格拒绝透露细节信息,伊万尼克本人也拒绝电话采访回应。现年52岁的伊万尼克自2010年5月开始被任命为通用汽车美国副总裁,2010年12月被提拔为全球首席营销官。此前曾在现代美国担任营销副总裁3年,之
Global Chief Marketing Officer Joel Ewanick was replaced General US sales director Alain Bart was temporarily filled On July 29, General Motors announced the cancellation of the company’s vice president, CMO CMO Joel Ewanick (Joel Ewanick) , Whose position was temporarily replaced by General Electric Sales Director Alan Batey. For reasons of his removal, General Motors spokesman Greg Martin said: “Ivanínica failed to meet the company’s expectations for him.” However, Greg declined to give details and Ivannik himself declined to respond to the telephone interview. . Ivannik, 52, has been named Vice President of General Motors since May 2010 and was promoted to Global Chief Marketing Officer in December 2010. Previously served as Vice President of Marketing in Modern America for 3 years
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