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大数据对社会的发展产生了巨大影响,特别是对企业运营管理变革起到了巨大的促进作用。本文在介绍了大数据的特点之后,通过Nike+的成长之路揭示了大数据对企业营销管理变革的影响,并提出了企业利用大数据的几点建议。
Big data has had a tremendous impact on the development of society, and has played a tremendous role in promoting the management of enterprises in particular. After introducing the characteristics of big data, this article reveals the impact of big data on the change of enterprise marketing management through the growth of Nike + and puts forward some suggestions on how to make use of big data.