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中国元素在世界范围内被广泛运用,美、日、韩动漫作品中不乏经典的成功之作。中国动漫如何突围,在形式上是无法通过简单的复制模仿美日韩发展模式或其动漫作品创作方法,在内容上也不会通过简单的复制传统故事或历史获得成功。中国元素要应用,不仅要用元素的“中国”意味,更重要的是发掘更好的文化内涵,把中国故事讲的能让国外人听懂。中国元素不仅要用,还要能用好,具有民族化的动漫不仅具有打破同质化产品的能力,还能进一步获得更多的掌声和收益。
Chinese elements are widely used all over the world. There are many classic successes in the animation works of the United States, Japan and South Korea. How to break through the Chinese anime is formally impossible to imitate the development pattern of the United States, Japan and South Korea or its creative method of animation works through simple copying, and it can not be achieved by simply copying traditional stories or histories. To apply the Chinese elements, it is not only necessary to use elements of “China”, but more importantly, to explore better cultural connotations and to make foreigners understand Chinese stories. Chinese elements not only need to use, but also make good use of national animation has not only the ability to break the homogenization of products, but also to get more applause and proceeds.