这一回我们接触企业,除了有医药企业开怀畅谈其广告与战略,还有航天长峰、德隆集团、燕京啤酒、步步高、美特斯邦威……它们将在本期不同栏目中和大家见面,它们各有各的成功之道,即使是在沟通战略中,它们也采取了不同的方法和步骤,但有一点它们却是共通的,即:实践先于理论。 This time we contacted the business, in addition to pharmaceutical companies talked about their advertising and strategy, as well as aerospace Changfeng, Delong Group, Yanjing Beer, backgammon, Metersbonwe ...... They will be different columns in this issue and We all meet, and each has its own way of success. Even in the communication strategy, they have taken different approaches and steps. However, one thing they all share is that practice precedes the theory.