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论购买力,当代大学生无疑是当今社会首要的一批人。他们无论是财力还是消费模式,都无疑对中国任何一个细分的市场有着无可比拟的影响。而大学生的消费观相对而言更加倾向于冲动性消费,在生活费充足而又没有家庭供给压力的情况下,更倾向于把钱花在享受品上,有较大可塑性。文章从一个国内较为小众的市场——花艺市场出发,来论述如何培养大学生对于非必需品的消费习惯。
With regard to purchasing power, contemporary college students are undoubtedly the first group of people in today’s society. No matter whether they are financial or consumption models, they will undoubtedly have an unparalleled impact on any segmented market in China. The concept of consumption of college students is more inclined to impulsive consumption. In the case of adequate living expenses and no family supply pressure, they are more inclined to spend money on enjoying goods, which is more malleable. The article starts from a relatively niche domestic market, the flower market, to discuss how to cultivate college students’ consumption habits for non-essential items.