当今的符号学早已发展成为跨越国界和政治集团的、统一的学术运动。而这场全球性的学术运动的先驱之一,被誉为现代语言学之父和符号学之父的瑞士语言学家费尔迪南·德·索绪尔早在一个世纪之前就提出建立符号学:“我们可以设想有一门研究社会生活中符号生命的科学;它将构成社会心理学的一部分,因而也是普通心理学的一部分;我们管它叫符号学”(索绪尔,1980:38)。索绪尔非凡的预见力使 Today’s semiology has long evolved into a united academic movement that transcends borders and political groups. One of the pioneers of this global academic movement, the Swiss linguist Ferdinand de Saussure, known as the father of modern linguistics and the father of semiology, proposed the establishment of symbols more than a century ago Learn: “We can envision a science that studies symbolic life in social life; it forms part of social psychology and thus part of ordinary psychology; we call it semiotics” (Saussure 1980: 38). Saussure’s extraordinary foresight